Research into Target Audiences (Survey)

I created a survey to distribute among my classmates because I had earlier decided that I wanted my target audience to be between the ages of 15-19. My classmates fit into this age group and therefore I took this opportunity to gather some results.

Here I have scanned in the survey which I printed off and handed out. I thought carefully whilst planning my questions; it needed to ensure that they would be relevant to my task and help me when planning it. Moreover, by gathering information on which artists/bands and genre of music is the most popular within my targeted age group, I will be able to get an idea of which artists I can refer to in my magazine as well as giving me thoughts on what genre of music my magazine can focus on.

In addition, I found it important to ask if people would prefer their music magazine to cover a range of genres in terms of music or just stick to one type and therefore knowing if it would attract my desired consumers containing hybrid genres of music. 

In conclusion, in my next blog post I will be talking about the demographics from my survey and discuss who my final target audience is.