My Target Audience

After looking at my results from my surveys I have decided on which target audience I want to aim my magazine at. The age group that I will be aiming for is 15-23 year olds. I have chosen this because the responses from my survey revealed that people who are older do not read music magazines unlike the young ages (15-23 year olds). In addition, I feel like I can produce a cover, contents page and double page spread best suited for a young adult. Furthermore, I am aware that the most popular genre of music from my survey isn't the genre which I have pursued as this is only a small handful of people out of the entire country. The most popular genre turned out to be pop however my magazine is going to conform to the indie genre as I personally feel that this is the one I am most comfortable to do; I know what to expect being a fan of several artists and bands that are classed as Indie. A lot of magazines include a various amount of artists from different genres because they focus on who is the most popular rather than what type of music they produce. I feel this is an advantage for my magazine, although I am not distributing it in real life I believe that this would be a good selling point to my audience if I was to do so. 

Moreover, my step in planning is preparing mock-ups as to what I want my magazine to look like. From research and doing detailed textual analysises on already existing magazine covers, contents pages and double page spreads I will be looking at their conventional features to help when putting together my design ideas for my product.